Perception of Extension Personnel on Suitability and Benefits of Using Social Media in Communicating Agricultural Information in Enugu State, Nigeria
Juliana Chinasa Iwuchukwu
University of Nigeria, Nsukka
The study ascertained suitability and benefits of using social media in communicating agricultural information. Ninety seven extension workers proportionately selected from six agricultural zones in Enugu state, Nigeria constituted sample for the study. Questionnaire was used for collection of data while percentage and mean scores were used to present the data. Findings reveal that majority (81.4%) of the respondents possessed facilities used in accessing social media, while facebook (82.4%) and whatsapp(74.2%) were social media resources used by the respondents. Majority (70.1%) of the respondents indicated that facebook is a social medium suitable for communicating the best soil for different agricultural practices, while 69.1% indicated that it is suitable for creation of awareness and participation in agricultural program/project. Whatsapp is suitable for communicating market situation/agricultural commodity price (56.7%) and best soil for different agricultural practices (53.6%) . Respondents also indicated reduction of cost of communicating information in agriculture ( =1.81), increased access to useful agricultural information ( =1.79) and covering lapses of high farmer-extension ratio ( =1.77) as major benefits of using social media in agriculture .The study concluded that many social media resources were not used by the extension personnel and hence were not considered as suitable for communicating specific agricultural information. Government and network providers should therefore sponsor workshop that will expose extension personnel and other stakeholders in agriculture especially farmers to information communication technology tools like social media so that more benefit of social media can be reaped in extension work and agriculture.
Iwuchukwu, J. C. (2019). Perception of Extension Personnel on Suitability and Benefits of Using Social Media in Communicating Agricultural Information in Enugu State, Nigeria. Journal of Agricultural Extension, 23(3), 172–181. Retrieved from http://journal.aesonnigeria.org/index.php/jae/article/view/2011