Reporting of Rural Grazing Area Initiative in Selected Daily Newspapers in Nigeria

  • Ogunlade Israel University of Ilorin
  • Olabanji Oluwafemi Peter University of Ilorin
  • Adebisi Faridat Adetola University of Ilorin
  • Omotesho Kemi Funmilayo University of Ilorin
  • Olabode Deborah Adedoyin University of Ilorin

Abstract

Communication is noted as a vital catalyst in the process of social-awareness. For a country to advance, the citizens must be aware of government policies, implications and individuals’ roles. RUGA, a government initiative, generated so much controversy within the country. This may be due to poor sensitization of the programme’s benefits on the part of the media organizations. This study was conducted to assess how RUGA issues were reported in selected Nigerian newspapers, by assessing: the prominence given to RUGA news with reference to other subject matters, the frequency of reportage, and news report format. A systematic quantitative content analysis was used in collecting, analyzing as well as interpreting the data for the study. A total of 276 daily publications of three newspapers were analyzed from a pool of sample drawn through purposive sampling technique from issues of the newspapers published within three months’ period of July to September, 2019. The data from these newspapers were analyzed using frequencies and percentages. Findings showed that RUGA issues were not given adequate prominence in the three newspapers, and the newspapers performed more of an informative role in the reportage rather than giving a journalistic analysis of the policy itself in form of feature or editorial. The study recommends that news writers should be more analytic in their style of reporting developmental initiatives so as to help people understand the purpose and essence of such initiative. Also, the Nigerian newspapers, should scale-up agricultural content in their publications as a way of consolidating agricultural consciousness in Nigerians.

Author Biographies

Ogunlade Israel, University of Ilorin
A professor of Agricultural Extension, Department of Agricultural Extension
Olabanji Oluwafemi Peter, University of Ilorin
A doctorate fellow and research scholar in the department of Agricultural Extension, University of Ilorin with several publications in local and international journals.
Adebisi Faridat Adetola, University of Ilorin
A graduate of Agricultural Extension from the Department of Agricultural Extension and Rural Development, University of Ilorin
Omotesho Kemi Funmilayo, University of Ilorin
A senior lecturer in the department of Agricultural Extension and Rural Development, University of Ilorin
Olabode Deborah Adedoyin, University of Ilorin
A Ph.D candidate, department of Agricultural Extension and Rural Development, University of Ilorin
Published
2020-10-14
How to Cite
ISRAEL, Ogunlade et al. Reporting of Rural Grazing Area Initiative in Selected Daily Newspapers in Nigeria. Journal of Agricultural Extension, [S.l.], v. 24, n. 4, p. 82-90, oct. 2020. ISSN 2408-6851. Available at: <http://journal.aesonnigeria.org/index.php/jae/article/view/2582>. Date accessed: 28 oct. 2020.
Section
General Extension and Teaching Methods