Content of YouTube Videos on Cassava Production and Processing in Nigeria

Authors

  • Tajudeen Oyekunle Banmeke Federal University of Agriculture, Abeokuta
  • Olumayowa Cornelius Eniola Department of Agricultural Extension and Rural Development, Federal University of Agriculture, Abeokuta
  • Bolanle Idowu Akeredolu-Ale Department of Communication and General Studies, Federal University of Agriculture, Abeokuta
  • Rofiat Folashade Kareem 1Department of Agricultural Extension and Rural Development, Federal University of Agriculture, Abeokuta
  • Luqman Adedeji Hussain 3Agricultural Science Education Department, Adeniran Ogunsanya College of Education, Lagos State

Abstract

This study examined content of YouTube videos on cassava production and processing posted in Nigeria between 2009 and 2019.  Purposive sampling method was used in selecting 155 YouTube videos with cassava production and processing contents. Primary data on video source, content, duration, quality, number of views, subscribers, likes, comments, presentation format and year of upload were obtained by watching these videos. Data were analyzed using frequency counts, percentages, means, standard deviation. Many (53.5%) of the videos were on processing of cassava, while most (80.0%) of the videos were relatively recent (2014 - 2019). Private individuals (38.7%) and media houses (34.2%) were the main sources of videos on cassava production and processing on YouTube. The major content of the video was on agronomic practices in cassava production (12.9%) and value addition (11.0%). Also, 66.0% of the videos had video description (descriptive texts), 36.8% had mobilizing information while 52.3%  had a video quality of 720p. Furthermore, 72.9% of the videos had between 1 to 7 minute runtime and these videos had more likes than dislikes with mean values of 92.8 and 5.6 respectively. The mean number of views, subscribers and comments were 11,138.1, 179,537.6 and 13.6, respectively. The presentation patterns in the videos were in form of news (24.5%) and documentary (20.0%). YouTube videos on cassava production and processing were well viewed with a substantial number of subscribers. More YouTube videos on cassava production and processing should be produced with varied contents by different stakeholders in the agricultural sector.

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Published

2021-10-26

How to Cite

Banmeke, T. O., Eniola, O. C., Akeredolu-Ale, B. I., Kareem, R. F., & Hussain, L. A. (2021). Content of YouTube Videos on Cassava Production and Processing in Nigeria. Journal of Agricultural Extension, 25(4), 62–71. Retrieved from http://journal.aesonnigeria.org/index.php/jae/article/view/2925

Issue

Section

General Extension and Teaching Methods