Communication and Social Change: Lessons from Cassava Technology Transfer in Nigeria
Keywords:
Cassava, Communication, effective channels andmedia.Abstract
Extensionis sine qua non with communication. The advancementofagriculture dependson effective extension delivery. An appraisal of the system justifies the need to exploitthe current demandfor Cassava world wide. Presently, there are over 200possible usesof cassava worldwide. Forinstance current improvement of already existingprocessingmethods has resulted in the utilization of cassava flour in making confectionaries andgelatin and the use of other derivatives such as ethanol as energy source. The mainthrust of this research is the examination of the current state ofinformation exchange inthe agricultural system in terms effectiveness of channels usedin dissemination andutilization ofcassava technologies in Nigeria. The studylookedinto the frequency ofuseof these channels. Data was obtained from a sample of 100 cassava farmers in OyoState Agricultural Development Project Zones under the special coverage of the IITA.Findings revealed that majority of cassava farmers (83.0%) are male; almost all aremarried (94.0%) and are above 35 years old (88.0%). Most of the respondents havesome level of education (65.0%) and above 10 years farming experience (91.0%). Thehighest ranked interpersonal channel is extension agent, radio the most valuedelectronic medium, posters/handbills the commonest print while drama the mostpreferred traditional media. In spite of the on-going cassava revolution in Nigeria, highlevel of awareness of associated technologies notwithstanding, lower level of use of cassava technologies stillpredominates. Cassava farmers least depends on print andtraditionallymediatedinformation channels. Also, there are evidences oflimited accessto new communication technologies andinfrastructure, poverty, poor timing, mediators'interference and low literacy are serious bottlenecks in the use of communicationchannels. Hence, the need for the utilization ofmodern communication strategies sincemajority ofrespondents have access to allchannelsbut useinterpersonalsources moreoften andradiois themost frequentlyusedmassmedia.References
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Adelayo, A. O. (2003) “Rural dwellers perception of the effectiveness of rural development information on electronic media in Oyo Stateâ€. An unpublished M.Sc. Thesis in the Department ofAgriculturalExtensionandRuralDevelopment University ofIbadan.
Agbamu, J. U. (2000) “The essentials of communicationâ€. Anunpublishedtextbook Agric. Digest (2004) Agriculture Media Limited, November 1 2004 vol. 3, No. 25.
Compton S.L. (1989) “The integration of Research and Extension†The Transformation of International Agricultural Research and Development. Compton S.L. (ed) Lynne Rienner publishers, London. Pp113-136.
Food andAgriculture Organization (F.A.O) (1985). “Extension and Communication†Guides to Extension Training by RO. Oakley and C. Garforth, F.A.O; Rome, Chapter 4 pp41-66.
IITA(1998)Annual report: Cassava Production Expanding inAfrica.
Rogers E. M. (1995) Diffusion of Innovation (4th ed) the free Press, New York, pp 19-36
Kassal, M. K. (2000) “Information utilization on cassava technology among women in Iddo Local Government Area of Oyo Stateâ€. An unpublished M.Sc. Thesis in the
Department Agricultural Extension and Rural Development, University of Ibadan,50p.
Omokhaye, S. B. (2000) “Influence of communication channels on farmers utilization of improved cocoa seed technologies in Owan East Local Government Area of Edo State, Nigeria†An unpublished M.Sc. Thesis in the Department of Agricultural ExtensionandRuralDevelopment, University ofIbadan.
Ozowa, V. N. (1995) “Information needs of small scale farmers in Africa: The Nigerian Exampleâ€. Quarterly Bulletin of the International Association of Agricultural Information Specialists, Vol. 40, No.1, 1995.
Piotrow, P.T, Kincaid D.L, Rimon J.G.and Rinehart W. (1997). Health Communication:Lessons from Family Planning and Reproductive Health. London and Connecticut Prager Press, p32.
Rogers, E. M and Burdge, R. J. (1972) “Social change in rural societies, prentice hall, Inc.New Jersey. Pp. 360 367.
Roqers, E. M. and Shoemaker, F. F. (1971) Communication of innovation. Free press New York. Pp. 12-35.
Rogers, E. M. (1989) “The evolution and transfer of the U.S. extension modelâ€. The Transformation ofInternationalAgriculturalResearch & Development , Compton, S. L. (ed.) Lynne Rienner Publishers, London, pp. 137-152.
Rogers, E M. (2000) 'Diffussion Theory: A theoretical approach to promote community level change, 'in J.C Peterson and R.J. Diclemente (eds). Handbook of HIV prevention. New York: Kluver Academic/Plenum Publishers, pp57-65
Singhal, P. M. (1980) Rural Youth, Education, Occupation and Social Outlook. Shingi, P. M Singhi, N; Dilin, J (eds). Centre for Management in Agriculture (CMA) Monograph. No. Technical Centre for Agricultural and
Rural Cooperation (CTA) (1995) “Making cassava safe for consumers†Spore magazine information for agricultural development in CTA, Wageningen, the Netherlands, Vol.No.60
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Published
2007-12-01
How to Cite
Yahaya, M. K., & Aina, B. (2007). Communication and Social Change: Lessons from Cassava Technology Transfer in Nigeria. Journal of Agricultural Extension, 10. Retrieved from https://journal.aesonnigeria.org/index.php/jae/article/view/327
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General Extension and Teaching Methods