Niche Marketing Potentials for Farm Entrepreneurs in Nigeria

  • Emmanuel Suleiman Salau Nasarawa State University, Keffi Faculty of Agriculture, Shabu- Lafia Campus. PMB 135, Lafia
  • Timothy Allanana Anzaku Department of Agricultural Extension and Management, College of Agriculture Lafia. Nasarawa State, Nigeria.

Abstract

AbstractNiche marketing can be a form of diversification and a means to achieving business success in all economic climates-boom, recession and depression. There are several niche marketing potentials farm entrepreneurs can exploit in start-up and existing small and large farm businesses. Dynamic entrepreneurism, and marketing tools and techniques are important in creating niche market opportunities which can be nurtured to yield the expected success by employing marketing and other appropriate corporate management strategies. In Nigeria, vast niche marketing potential that exists in general farm business, domestic and export markets, processing, product differentiation, organics, and other value addition sought by consumers can be tapped. For the vast majority of the farmers who are not operating farming as a business, intensive step-by-step training in farm business and then entrepreneurship is required for them to understand and imbibe niche marketing. People already in farm business can be further trained in niche aspects of entrepreneurship to enable them create niche markets. The knowledge of the trainers should be continually upgraded to equip them to do so. Government should therefore facilitate the training of extension workers, farmers and business people in this specialized aspect of marketing for the overall good of the participants and the economy.Keywords: Niche, marketing, entrepreneurship, potential, business

Author Biographies

Emmanuel Suleiman Salau, Nasarawa State University, Keffi Faculty of Agriculture, Shabu- Lafia Campus. PMB 135, Lafia
Department of Agricultural Economics and ExtensionNasarawa State University, Keffi.Senior Lecturer
Timothy Allanana Anzaku, Department of Agricultural Extension and Management, College of Agriculture Lafia. Nasarawa State, Nigeria.
Chief lecturer

References

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Published
2017-10-08
How to Cite
SALAU, Emmanuel Suleiman; ANZAKU, Timothy Allanana. Niche Marketing Potentials for Farm Entrepreneurs in Nigeria. Journal of Agricultural Extension, [S.l.], v. 21, n. 3, oct. 2017. ISSN 2408-6851. Available at: <https://journal.aesonnigeria.org/index.php/jae/article/view/1207>. Date accessed: 04 aug. 2021.
Section
General Extension and Teaching Methods

Keywords

Keywords: Niche, marketing, entrepreneurship, potential, business