Perception of Extension Personnel on Suitability and Benefits of Using Social Media in Communicating Agricultural Information in Enugu State, Nigeria
AbstractThe study ascertained suitability and benefits of using social media in communicating agricultural information. Ninety seven extension workers proportionately selected from six agricultural zones in Enugu state, Nigeria constituted sample for the study. Questionnaire was used for collection of data while percentage and mean scores were used to present the data. Findings reveal that majority (81.4%) of the respondents possessed facilities used in accessing social media, while facebook (82.4%) and whatsapp(74.2%) were social media resources used by the respondents. Majority (70.1%) of the respondents indicated that facebook is a social medium suitable for communicating the best soil for different agricultural practices, while 69.1% indicated that it is suitable for creation of awareness and participation in agricultural program/project. Whatsapp is suitable for communicating market situation/agricultural commodity price (56.7%) and best soil for different agricultural practices (53.6%) . Respondents also indicated reduction of cost of communicating information in agriculture ( =1.81), increased access to useful agricultural information ( =1.79) and covering lapses of high farmer-extension ratio ( =1.77) as major benefits of using social media in agriculture .The study concluded that many social media resources were not used by the extension personnel and hence were not considered as suitable for communicating specific agricultural information. Government and network providers should therefore sponsor workshop that will expose extension personnel and other stakeholders in agriculture especially farmers to information communication technology tools like social media so that more benefit of social media can be reaped in extension work and agriculture.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
JAE supports free online communication and exchange of knowledge as the most effective way of ensuring that the fruits of research and development practice are made widely available. It is therefore committed to open access, which, for authors, enables the widest possible dissemination of their findings and, for readers, increases their ability to discover pertinent information. The Journal adopts and uses the CC BY-NC-ND license. Under this license users are permitted to: Copy and distribute the article (non-commercially); you can’t change or alter the article in anyway; Users are not allowed to data mine the article.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).