Scriptwriters’ Perception of Soap Opera Usability in Agricultural Information Dissemination in Southwestern Nigeria

Authors

  • Rasak Bamidele Olajide Department of Agricultural Extension and Rural Development, University of Ibadan, Ibadan, Nigeria.
  • T. A. Ladigbolu

Abstract

The study assessed the scriptwriters’ perception of the use soap opera for agricultural information management in Southwestern Nigeria. A total of 30 scriptwriters were interviewed using questionnaire to elicit information on their personal characteristics, perceived constraints to and perception of the use soap opera for promoting agriculture. Data were analysed using frequencies, percentages, means, Pearson Product Moment Correlation (PPMC) and linear regression at p=0.05.

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Published

2020-01-16

How to Cite

Olajide, R. B., & Ladigbolu, T. A. (2020). Scriptwriters’ Perception of Soap Opera Usability in Agricultural Information Dissemination in Southwestern Nigeria. Journal of Agricultural Extension, 24(1), 54–63. Retrieved from https://journal.aesonnigeria.org/index.php/jae/article/view/2125

Issue

Vol. 24 No. 1 (2020): Journal of Agricultural Extension

Section

General Extension and Teaching Methods