Sustainability of Marketing Food Crops through the Internet in Lagos, Nigeria
Keywords:
Sustainability, Food Crop, Communication, Nigeria, New MediaAbstract
The study investigated sustainability of marketing food crops through the Internet in the Lagos metropolis. Survey and in-depth interview were employed for the execution of the study. Purposive sampling technique was used to select 85 questionnaire respondents and communication officer of an online farm produce shopping mall while snowball was adopted for agricultural engineers. The data collected through questionnaire were analysed using descriptive and inferential statistics while the interviews with the communication officer and agricultural engineers were analysed through discursive analysis. The study found that unless there is an improvement, the present organisational factors and available technical infrastructure are not favourable to support the sustainability of the medium (r=.798, p <.000) as a means of marketing farm produce. In essence, the study did not find any clear link between existing information and communication technological infrastructure to the sustainability (marketing) of food crops. Given these, government, telecommunications operators and other Internet service providers should upgrade the broadband connectivity across the country, particularly in the cities.References
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Service delivery through mobile phones.’Working Paper Series 93, Center for Development Research, University of Bonn. Accessed on http://www.zef.de/uploads/tx_zefportal/Publications/wp93.pdf
Chen, L., and Tan, J., (2004) ‘Technology Adaptation in E-commerce: Key Determinants of
Virtual Stores Acceptance’ European Management Journal Vol. 22, No. 1, Pp. 74–86, Access on http://0-dx.doi.org.pugwash.lib.warwick.ac.uk/10.1016/j.emj doi:10.1016/j.emj
Ciuci Consulting (2013) “Prospects and Challenges of Online Retail in Nigeria†Accessed on
http://www.ciuci.us/wp-content/uploads/2013/11/Prospect-Challenges-of-Online-Retail-in-Nigeria.pdf
Futerra, L.S., and Montillaud-Joyel, S., (2005) Communicating Sustainability: How to produce effective public campaigns United Nations Environment Programme
Kankanamge, S.K., (2012) ‘Marketing Channels and Internet Technology Used by Specialty
Crop Farmers’ A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College, The Department of Agricultural Economics and Agribusiness
Khan, S.A., Liang, Y. and Shahzad, S. (2015) ‘An Empirical Study of Perceived Factors
Affecting Customer Satisfaction to Re-Purchase Intention in Online Stores in China.’Journal of Service Science and Management, 8,291-305. http://dx.doi.org/10.4236/jssm.2015.83032
Li, Y., Fu, Z.T., and Li, H., (2007) ‘Evaluating factors affecting the adoption of mobile
commerce in agriculture: An empirical study’ Pp- 1213-1218New Zealand Journal of Agricultural Research. Accessed on http://dx.doi.org/10.1080/00288230709510404
Matson, J., Sullins, M., and Cook, C., (2013) ‘The Role of Food Hubs in Local Food Marketing’
United States Department of Agriculture, Rural Development. Service Report 73
Olusoji, J.G., Ogunkoya, O.A., Lasisi, J.A., and Elumah, L.O., (2015) ‘Risk and Trust in Online
Shopping: Experience from Nigeria’ International Journal of African and Asian Studies Vol. 11 Pp-71-77
Pearce, W., (2009) ‘Dependency Theory’ in Stephen W. Littlejohn, Karen A. Foss Encyclopedia of Communication Theory California: Sage Publications
Post, E., (2012) ‘Social Media Tool for Farm Product Marketing’ NCAT Agriculture Specialist Accessed on www.attra.ncat.org
Purnomo, S.H., and Lee, Y., (2011) ‘An Assessment of Readiness and Barriers towards ICT Programme Implementation: Perceptions of Agricultural Extension Officers in Indonesia’
International Journal of Education and Development using Information and Communication Technology Vol. 6, No.3, pp. 19-36.
Ranadive, A., (2015) ‘An Empirical Study on the Online Grocery Shopping Intentions of
Consumers in Vadodara City’ International Journal of Management and Social Sciences Research Volume 4, No. 3, Pp8-14
Sustainable Food Policy (2016) ‘A Guide to Developing a Sustainable Food Purchasing Policy’
Accessed on www.sustainablefoodpolicy.org
Venkatesh, V., M. G. Morris, G. B. Davis and F. D. Davis (2003) ‘User Acceptance of
Information Technology: Toward a Unified View’, MIS Quarterly (27)3, pp. 425–478.
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Published
2017-01-31
How to Cite
Kolawole, R. A., Lasis, M. I., & Adeleke, A. O. (2017). Sustainability of Marketing Food Crops through the Internet in Lagos, Nigeria. Journal of Agricultural Extension, 21(1). Retrieved from https://journal.aesonnigeria.org/index.php/jae/article/view/803
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General Extension and Teaching Methods
